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How to reply to a negative app review

A reply to a bad review is read by every future user who scrolls past it, not just the reviewer. Keep it short, specific and calm, and move any personal details to a private channel.

Replace the text in [brackets] before sending.

Templates

Bug or crash complaint

Review reply

Sorry about the crash when [action]. That's a bug on our side, and we're working on a fix in the next update. If you write to us at [support email or in-app help], we can help you right away and let you know as soon as it's fixed. [Agent name]

Missing feature

Review reply

Thanks for the honest feedback. [Feature] isn't in [App] yet, and you're not the first to ask, so it's on our list. Meanwhile, [short workaround, if there is one]. We'd love to hear more about how you'd use it: [support email or in-app feedback]. [Agent name]

Unfair or mistaken review

Review reply

Thanks for trying [App]. We're sorry it didn't work out. Just to clarify: [one neutral fact, e.g. "the free plan includes X without a subscription"]. If something looked different for you, please reach us at [support email or in-app help] and we'll take a look. [Agent name]

Tips

  • Reply within a day or two; reviewers can update their rating, and many do after a helpful reply.
  • Name the specific problem from the review so the reply doesn't read as copy-pasted.
  • When you ship the fix, reply again or update your reply; that is often what turns a 1 star into a 4.
  • Write for the next reader as much as for the reviewer: calm, factual and short.

Avoid

  • Asking for an email address, order number or account details in a public reply.
  • Arguing with the reviewer or calling the review wrong.
  • The same generic reply under every negative review.
  • Asking them to change their rating.

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